Coolest Cooler Heats Up Kickstarter to the Tune of 13.3 Million

coolestcoolerSometimes you just need to tweak something that is already out there to make something ordinary extraordinary.  In this case a traditional cooler gets amped up to beome the Coolest Cooler, a cooler with all sorts of nifty gadgets to make tailgating or any party even more fun.

Ryan Grepper, the creator of the Coolest Cooler, took it to funding site Kickstarter and got it funded for $13.3 million dollars to make it a Kickstarter record.  Grepper’s first attempt at funding the Cooler didn’t go sell well as he initially launched it near Christmas.  But, this time he made the launch during summer and the amped up Cooler took off.

The Coolest Cooler has a waterproof speaker system, a blender pod, bottle opener, and a usb port.  His creativity of taking something tried and true and blending it with modern technology has created a million dollar business.  Do you have any ideas for blending something old school with the modern?


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